The Conservation and human behaviour research group

Conservation success depends largely on the behaviour of the people who live and act in a landscape. ConHuB is the Conservation and Human Behaviour research group which is led by Dr. Freya St. John at Bangor University. Through interdisciplinary research, we strive towards a thorough understanding of the factors influencing people’s decisions regarding behaviours that affect conservation. This understanding will facilitate more considerate, inclusive and ultimately sustainable conservation and natural resource management. 

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